Basketball IQ. Real Skill Work. Confidence.


Real Game Improvement. In-person and online coaching

  • Photo of a company team
    Ndewedo Newbury

    D1 Men's Basketball Player (University of San Francisco)

    "Whenever I went to the gym at night, EJ was there. Whenever I wanted to get extra work at the school’s gym, EJ was getting some runs in. His love for the game is unmatched…"

  • Portrait image of recently hired tech professional
    Jake Cioe (@trainwjc)

    NBA/Pro Skills Trainer & Consultant Former Men's D1 Basketball Player

    “EJ and I spent a lot of time in the gym together, competing, growing, and he was always looking for ways to improve to play at the D1 Level. EJ is a high character individual who will always make a real impact in any environment”

  • Photo of a company team
    Josh Kunen

    NBL Pro Basketball Player | Former Men's D1 Basketball Player

    "EJ's work ethic was unmatched, for someone who wasn’t promised anything at the D1 level he showed a commitment others wouldn’t! You have to respect someone like that and I know his next chapter is going to be great!"

  • Portrait image of recently hired tech professional
    Justin Bieker

    NBL Pro Basketball Player | Former Men's D1 Basketball Player

    "EJ is a top notch person and I deeply respect his commitment to the game of basketball and the process of getting better."

Photo of a company team
Ndewedo Newbury

D1 Men's Basketball Player (University of San Francisco)

"Whenever I went to the gym at night, EJ was there. Whenever I wanted to get extra work at the school’s gym, EJ was getting some runs in. His love for the game is unmatched…"

Photo of a company team
Ndewedo Newbury

D1 Men's Basketball Player (University of San Francisco)

"Whenever I went to the gym at night, EJ was there. Whenever I wanted to get extra work at the school’s gym, EJ was getting some runs in. His love for the game is unmatched…"

Photo of a company team
Ndewedo Newbury

D1 Men's Basketball Player (University of San Francisco)

"Whenever I went to the gym at night, EJ was there. Whenever I wanted to get extra work at the school’s gym, EJ was getting some runs in. His love for the game is unmatched…"

Portrait image of recently hired tech professional
Justin Bieker

NBL Pro Basketball Player | Former Men's D1 Basketball Player

"EJ is a top notch person and I deeply respect his commitment to the game of basketball and the process of getting better."

Portrait image of recently hired tech professional
Justin Bieker

NBL Pro Basketball Player | Former Men's D1 Basketball Player

"EJ is a top notch person and I deeply respect his commitment to the game of basketball and the process of getting better."

Portrait image of recently hired tech professional
Justin Bieker

NBL Pro Basketball Player | Former Men's D1 Basketball Player

"EJ is a top notch person and I deeply respect his commitment to the game of basketball and the process of getting better."

Photo of a company team
Josh Kunen

NBL Pro Basketball Player | Former Men's D1 Basketball Player

"EJ's work ethic was unmatched, for someone who wasn’t promised anything at the D1 level he showed a commitment others wouldn’t! You have to respect someone like that and I know his next chapter is going to be great!"

Photo of a company team
Josh Kunen

NBL Pro Basketball Player | Former Men's D1 Basketball Player

"EJ's work ethic was unmatched, for someone who wasn’t promised anything at the D1 level he showed a commitment others wouldn’t! You have to respect someone like that and I know his next chapter is going to be great!"

Photo of a company team
Josh Kunen

NBL Pro Basketball Player | Former Men's D1 Basketball Player

"EJ's work ethic was unmatched, for someone who wasn’t promised anything at the D1 level he showed a commitment others wouldn’t! You have to respect someone like that and I know his next chapter is going to be great!"

Portrait image of recently hired tech professional
Jake Cioe (@trainwjc)

NBA/Pro Skills Trainer & Consultant Former Men's D1 Basketball Player

“EJ and I spent a lot of time in the gym together, competing, growing, and he was always looking for ways to improve to play at the D1 Level. EJ is a high character individual who will always make a real impact in any environment”

Portrait image of recently hired tech professional
Jake Cioe (@trainwjc)

NBA/Pro Skills Trainer & Consultant Former Men's D1 Basketball Player

“EJ and I spent a lot of time in the gym together, competing, growing, and he was always looking for ways to improve to play at the D1 Level. EJ is a high character individual who will always make a real impact in any environment”

Portrait image of recently hired tech professional
Jake Cioe (@trainwjc)

NBA/Pro Skills Trainer & Consultant Former Men's D1 Basketball Player

“EJ and I spent a lot of time in the gym together, competing, growing, and he was always looking for ways to improve to play at the D1 Level. EJ is a high character individual who will always make a real impact in any environment”

process

More Than Training. A Complete System.

• On-court & online development
• Film-based feedback & data tracking
• Guided recruiting strategy & parent communication

Built for athletes and families who want structure, accountability, and long-term development.


process

More Than Training. A Complete System.

• On-court & online development
• Film-based feedback & data tracking
• Guided recruiting strategy & parent communication

Built for athletes and families who want structure, accountability, and long-term development.


Introduction

Ellison (EJ) / EJAY Hoops

Ellison (EJ) / EJAY Hoops

Coach/Trainer & Founder

Coach/Trainer & Founder

Was a recruited Athlete in HS. Trained 50+ athletes (online and in-person)

Trained for 2.5 years for an oppourtunity to walk-on to D1 basketball

Competed, trained, and practiced with D1 team players after official practices

Worked as team manager for USF Dons gaining insight on D1-level practices and atmosphere

A talent recruiter with a soft smile working on her laptop in the office. The angle is on her face so we can't see what's is on the screen. She is wearing a blazer

Was a recruited Athlete in HS. Trained 50+ athletes (online and in-person)

Trained for 2.5 years for an oppourtunity to walk-on to D1 basketball

Competed, trained, and practiced with D1 team players after official practices

Worked as team manager for USF Dons gaining insight on D1-level practices and atmosphere

A talent recruiter with a soft smile working on her laptop in the office. The angle is on her face so we can't see what's is on the screen. She is wearing a blazer

Was a recruited Athlete in HS. Trained 50+ athletes (online and in-person)

Trained for 2.5 years for an oppourtunity to walk-on to D1 basketball

Competed, trained, and practiced with D1 team players after official practices

Worked as team manager for USF Dons gaining insight on D1-level practices and atmosphere

A talent recruiter with a soft smile working on her laptop in the office. The angle is on her face so we can't see what's is on the screen. She is wearing a blazer

Testimonials

What Other High-Level Players Say About Training With EJ


Feedback from college and high-level players who’ve trained, competed, and put in real work with EJ.

Robby Beasley D1 PG

Featured

“From my experience training and competing against EJ his dedication to his craft impressed me. It’s obvious he has put lots of thoughtful work into his craft.“

Robby Beasley D1 PG

Featured

“From my experience training and competing against EJ his dedication to his craft impressed me. It’s obvious he has put lots of thoughtful work into his craft.“

Robby Beasley D1 PG

Featured

“From my experience training and competing against EJ his dedication to his craft impressed me. It’s obvious he has put lots of thoughtful work into his craft.“

Veniamin Abosi D1 SF

Featured

“Shoutout Ej, a real workaholic looking to be the best version of himself”

Veniamin Abosi D1 SF

Featured

“Shoutout Ej, a real workaholic looking to be the best version of himself”

Veniamin Abosi D1 SF

Featured

“Shoutout Ej, a real workaholic looking to be the best version of himself”

testimonials

What High-Level Players Say About Training With EJ


Feedback from college and high-level players who’ve trained, competed, and put in real work with EJ.

Photo of a company team
Ndewedo Newbury

D1 Men's Basketball Player (University of San Francisco)

"Whenever I went to the gym at night, EJ was there. Whenever I wanted to get extra work at the school’s gym, EJ was getting some runs in. His love for the game is unmatched…"

Portrait image of recently hired tech professional
Justin Bieker

NBL Pro Basketball Player | Former Men's D1 Basketball Player

"EJ is a top notch person and I deeply respect his commitment to the game of basketball and the process of getting better."

Photo of a company team
Josh Kunen

NBL Pro Basketball Player | Former Men's D1 Basketball Player

"EJ's work ethic was unmatched, for someone who wasn’t promised anything at the D1 level he showed a commitment others wouldn’t! You have to respect someone like that and I know his next chapter is going to be great!"

Portrait image of recently hired tech professional
Jake Cioe (@trainwjc)

NBA/Pro Skills Trainer & Consultant Former Men's D1 Basketball Player

“EJ and I spent a lot of time in the gym together, competing, growing, and he was always looking for ways to improve to play at the D1 Level. EJ is a high character individual who will always make a real impact in any environment”

Photo of a company team
Ndewedo Newbury

D1 Men's Basketball Player (University of San Francisco)

"Whenever I went to the gym at night, EJ was there. Whenever I wanted to get extra work at the school’s gym, EJ was getting some runs in. His love for the game is unmatched…"

Portrait image of recently hired tech professional
Justin Bieker

NBL Pro Basketball Player | Former Men's D1 Basketball Player

"EJ is a top notch person and I deeply respect his commitment to the game of basketball and the process of getting better."

Photo of a company team
Josh Kunen

NBL Pro Basketball Player | Former Men's D1 Basketball Player

"EJ's work ethic was unmatched, for someone who wasn’t promised anything at the D1 level he showed a commitment others wouldn’t! You have to respect someone like that and I know his next chapter is going to be great!"

testimonials

What High-Level Players Say About Training With EJ


Feedback from college and high-level players who’ve trained, competed, and put in real work with EJ.

Photo of a company team
Ndewedo Newbury

D1 Men's Basketball Player (University of San Francisco)

"Whenever I went to the gym at night, EJ was there. Whenever I wanted to get extra work at the school’s gym, EJ was getting some runs in. His love for the game is unmatched…"

Portrait image of recently hired tech professional
Justin Bieker

NBL Pro Basketball Player | Former Men's D1 Basketball Player

"EJ is a top notch person and I deeply respect his commitment to the game of basketball and the process of getting better."

testimonials

In-Person Clients & Results

Hear from players who EJ has trained and worked with live and in-person

Portrait image of a job talent recruiter
Michael G. JUCO Basketball: "EJ’s obsession with improvement and attention to detail is genuinely 1of1. "
Portrait image of a job talent recruiter
Michael G. JUCO Basketball: "EJ’s obsession with improvement and attention to detail is genuinely 1of1. "
Portrait image of a job talent recruiter
Michael G. JUCO Basketball: "EJ’s obsession with improvement and attention to detail is genuinely 1of1. "
Portrait image of a job talent recruiter
Vidal N. HS Basketball: "What I respect about EJ is how he breaks the game down and helps you improve the small things that actually matter in games. My confidence and skill definitely grew."
Portrait image of a job talent recruiter
Vidal N. HS Basketball: "What I respect about EJ is how he breaks the game down and helps you improve the small things that actually matter in games. My confidence and skill definitely grew."
Portrait image of a job talent recruiter
Vidal N. HS Basketball: "What I respect about EJ is how he breaks the game down and helps you improve the small things that actually matter in games. My confidence and skill definitely grew."
Portrait image of a job talent recruiter
Stacey Y. Middle School Basketball: "Ej has helped me a lot progress from being just a beginner last year to starting in all of my games this year."
Portrait image of a job talent recruiter
Stacey Y. Middle School Basketball: "Ej has helped me a lot progress from being just a beginner last year to starting in all of my games this year."
Portrait image of a job talent recruiter
Stacey Y. Middle School Basketball: "Ej has helped me a lot progress from being just a beginner last year to starting in all of my games this year."

My Story

Ellison (EJ)


Coach/Trainer & Founder

For 800 straight days, I trained with one goal in mind: earn a walk-on opportunity with my school’s Division I men’s basketball team.


Before college, I was a recruited athlete with multiple Division III offers. I chose my university for academics instead, committing on a full academic scholarship after graduating with a 4.3 GPA. But once I made that decision, I knew I wasn’t done with basketball.


Because I couldn’t transfer or decommit, walking on was the only path forward.


For over two years, I worked as a team manager while training every day, before and after practice — competing against Division I players, learning in the same environment, and holding myself to a higher standard. I didn’t miss a single day of training. I had to level up from being a Division III-level player to being good enough to survive in a Division I gym.


In the end, I wasn’t given the opportunity to walk on.

But those 800+ days gave me something more valuable: a firsthand understanding of what it actually takes to reach elite levels of basketball — physically, mentally, and technically.


That perspective is what I bring to my training today. Most players never get to see what high-level development really looks like on a daily basis. I did, and now I help players close that gap.

In-Person Training

In-Person Training

In-Person Training

In-person coaching built around intentional reps, real-time correction, and progression-based tracking. Athletes train in structured environments (group, semi-private, or 1-on-1) with a clear focus on movement efficiency, shot quality, decision-making, and confidence that translates directly to real games. Also included is a guided recruiting framework and strategy.

In-person coaching built around intentional reps, real-time correction, and progression-based tracking. Athletes train in structured environments (group, semi-private, or 1-on-1) with a clear focus on movement efficiency, shot quality, decision-making, and confidence that translates directly to real games. Also included is a guided recruiting framework and strategy.

Online Training

Online Training

Online Training

A complete remote development system combining film breakdowns, customized workouts, and performance tracking. Athletes receive clear priorities, game-specific feedback, and accountability through structured plans—designed for players who want real improvement. Also included is a a guided recruiting framework and strategy.

A complete remote development system combining film breakdowns, customized workouts, and performance tracking. Athletes receive clear priorities, game-specific feedback, and accountability through structured plans—designed for players who want real improvement. Also included is a a guided recruiting framework and strategy.

Online Training Results

Players who followed personalized online workouts, film breakdowns, recruiting strategy and ongoing feedback from EJ.


Players who followed personalized online workouts, film breakdowns, recruiting strategy and ongoing feedback from EJ.


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